Launch matrix for studios with several products
If you launch several products, one table shows what each lacks: presence per network, ready site, directories, plan progress and the next action.
In this article
If you run more than one product, LaunchSuite shows you in a single table what each one lacks: presence on each network, ready-site percentage, published directories, plan progress and the next best action. It is the view that was born to launch Codelabs Studio's products, where no product has its own marketing person.
What it does
In LaunchSuite each product is a project, with its analysis, plan, presence, site check and directories. The portfolio matrix puts all the projects in your workspaces in one row each, so the question "which product is behind" has an answer at a glance.
| Column | What it shows |
|---|---|
| Presence | The state of each network (active, handle free, waiting on you, third-party handle, not needed) and how many are active |
| Ready site | The percentage of readiness checks that pass |
| Directories | How many are published |
| Plan | The launch plan's progress: tasks done out of the total |
| Next action | The first task to do in the plan, and whether it is blocked |
| Strategy | If you imported a strategy, an overall traffic light and the critical tasks pending |
Everything comes from what already exists in each project, without you filling in a separate sheet, and only the projects in your own workspaces are shown.
How to use it, step by step
- Create one project per product, each with its website address.
- Run the analysis for each so it knows which networks and directories apply.
- Open the matrix and order your attention: start with the product with the least ready site or a blocked action.
- Enter a project from its row and work on its next best action.
- Come back to the matrix to see how the whole is progressing.
What it does not do
- It does not measure results per product. It shows readiness and progress, not visits or sales.
- It is not a tool for several people. Today you cannot invite other users to your workspace; the matrix is for whoever runs the products.
- It does not grade your products against each other: each row reflects its own plan, and a B2B product and an app do not have the same tasks.
Which plans include it
What the plan limits is how many projects you can have: 1 on Launch, 5 on Growth and 15 on Studio. The matrix makes most sense from the second one.
What problem it solves
It is the answer to ten tools and ten tabs when you also have several products: the same launch repeated by hand, again and again, without seeing which one was left half done. Each row is fed by the phased launch plan, the launch readiness check and directory tracking, and it solves at scale what not knowing what to do each day of a launch does in small. And if you want your AI to work on the matrix while you approve, LaunchSuite's MCP is the way. If you compare with a team tool, see LaunchSuite vs Hootsuite.
Frequently asked questions
How many products can I manage?
It depends on the plan: 1 on the entry plan, 5 on the middle one and 15 on the largest.
Can someone else on my team see the matrix?
Today there is no flow to invite other users to your workspace, so the matrix is seen by whoever holds the account.
Does the matrix replace a sales dashboard?
No. It shows the launch state of each product, not its sales or traffic.
Your whole launch, in one tool
One project per product, each with its own plan, accounts, calendar and directories. See the plans and start the trial.
