UTM links without mistakes for every network and campaign
A UTM link builder that normalises values, uses the same name for each channel and prevents duplicate campaigns caused by a capital letter or an accent.
In this article
LaunchSuite's link builder creates the UTM address for each network's bio and for each campaign, and normalises the values (lower case, no accents, underscore instead of spaces) so that "Autumn Launch" and "autumn launch" do not end up as two different campaigns in your analytics. It tags links; it does not measure what they bring.
What it does
A UTM link adds four or five parameters to your address that tell your analytics where the visit came from: the source (the network), the medium (organic, social, paid or referral), the campaign and, if you want, the content. It is the only reliable way to know which channel brought each person. The problem is that they are free text and any variation creates a new category.
- Only https or http addresses. Anything else, such as a relative address or an odd scheme, does not produce a "fixed" link: it is rejected.
- Normalised values. Lower case, no accents and underscore instead of spaces, because Google Analytics 4 is case-sensitive and "Autumn Launch" and "autumn launch" would be two campaigns.
- A consistent source per network. Each network has its fixed value (facebook, instagram, linkedin, x, youtube, tiktok, threads, bluesky, producthunt, google_business), the same across your site and all your projects.
- Closed mediums. Organic, social, paid or referral; no invented variants.
- It respects the rest of the link. It keeps existing parameters and the fragment, and replaces any utm_ ones that were there.
How to use it, step by step
- Choose the destination address, for example the home page or a pricing page.
- Choose the source network and the medium; the source is filled in with that network's fixed value.
- Type the campaign name; it normalises itself.
- Copy the link and use it in the bio, the post or the directory listing.
- Read the results in your analytics, grouped by the same source and campaign.
What it does not do
- It does not measure. LaunchSuite tags your links; you see the count of visits and sign-ups in your analytics. It reads no results from any platform.
- It does not fix old links. The ones you already published without a tag stay untagged.
- It does not stop anyone typing another value by hand outside the tool; consistency depends on always using it.
Which plans include it
It is in every plan and in the panel's link tool; each plan's limits are on the pricing page.
What problem it solves
Without consistent tags you do not know which channel brought the sign-ups, and that is what turns a silent launch into a launch you learn nothing from. It is also one of the pieces that avoid the problem of ten tools and ten tabs, because the same builder serves the bio, the calendar and the directories. For which channel to use at each stage, see which social networks to launch on and Product Hunt and launch directories; and for the calendar where they are used, calendar and native publishing.
Frequently asked questions
What is a UTM?
A parameter added to an address so your analytics know where the visit came from: source, medium, campaign and, optionally, content.
Does LaunchSuite tell me how much each channel brings?
No. It tags the links so you can separate them; the count is done in your analytics, for example Google Analytics 4.
Why normalise the values?
Because Google Analytics 4 is case-sensitive: "Autumn Launch" and "autumn launch" would be counted as two campaigns, and a stray accent creates a third.
Your whole launch, in one tool
One project per product, each with its own plan, accounts, calendar and directories. See the plans and start the trial.
